We’ve seen some outstanding examples of email marketing in 2017. For us, the best email campaigns—the ones that really cut through the noise—are ones which are both creative and strategic. Those that show innovative use of the personalisation,
2019-03-25
[ 0 By Bettina Specht Keeping up with the email marketing industry can be hard. This year alone, there were enough trends, email hacks, and observations for us to write over 170 posts on the Litmus Blog. To make sure you aren’t missing out on our best
2019-03-25
To make the most of every expert content piece you publish, you should design it in a way that fits most distribution channels. Organic search, newsletters, social posts – wherever you publish content, it should drive maximum conversions. This post will
2019-03-23
Video may have killed the radio star but can it also lead to an email newsletter renaissance with millennials? In our latest case study, you can discover how IEEE GlobalSpec achieved an 80% engagement rate in an email newsletter with a group of 146,000
2019-03-23
When it comes to Facebook advertising, the hype is real. The numbers don’t lie in regard to Facebook’s marketing firepower. With 93% of marketers already on board, the platform’s diverse and laser-targeted ad platform is paying dividends for those with
2019-03-22
Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I
2019-03-21
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their
2019-03-21
How to Prioritise your Customer: The Ins and Outs of Being Customer-Centric By Brittany Rudkin At the recent Email Innovations Summit in London, Holistic’s CEO, Kath Pay had the pleasure of chairing a panel discussing “How to Prioritise your Customer
2019-03-20
When you create great content, you’re not only working on engaging your subscribers with your current campaign, but you’re continuing a dialogue that started from the time they signed up. Strong and continued subscriber engagement isn’t just a great
2019-03-20
