A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing
2019-04-15
Whether you’ve been doing email marketing for 24 hours or 10 years, understanding the important metrics in your reports is a crucial part. I come across this question often in regards to the many features our platform offers is, “What does it all
2019-04-15
What is the most effective digital marketing and/or advertising strategy? That’s a question marketers have been asking themselves since the first time the internet became known as the ultimate driver of marketing success. And, while there are many factors
2019-04-15
We’ve all heard of the old (debunked) study that said flashing the words “Eat popcorn” and “Drink Coca-Cola” between the images of a movie for just fractions of a second in the 1950s drove sales by over 50%. If that were true, then advertising
2019-04-14
How the Digital Age is Transforming the Sales Process While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the
2019-04-14
Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked potential
2019-04-14
Content Marketing Starts the Conversation, Email Marketing Closes the Deal Content marketing has caused more than a bit of a buzz in marketing circles over the past few years. Despite this, very few organizations understand the true value of this
2019-04-13
Let’s cut to the chase. The reason why you’re failing at email marketing is because you’re neglecting these two very important things: ..which are, by the way, two different things that just can’t go without the other. The fact is, we live in an era
2019-04-13
Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find
2019-04-12
