This holiday shopping season was a tale of two experiences for many. Online retailers saw record-breaking sales as shoppers tried to take advantage of holiday discounts and avoid shipping delays. In-store, however, the traditional lines and crowded stores of
2021-02-06
If you work for a nonprofit, chances are you don’t have a huge budget to throw at elaborate email marketing or other marketing initiatives. Making the most with what you have is essential, especially when your ability to market effectively to your audience
2021-02-03
If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy. While it tends to be overshadowed by newer, shinier platforms, email was the superstar once again in 2020. The
2021-02-01
Over the past year we’ve been faced with countless new, and you guessed it unprecedented challenges that have turned all of our worlds inside out. Aside from the emotional, social, and general lifestyle changes we’ve all had to make, professionals across
2021-01-25
In the past year many online merchants and retailers have experienced a dramatic uptick in sales as global lockdowns and a surge in remote working kickstarted an online shopping boom. According to an October forecast by Smart Insights, global retail had
2021-01-25
Email Marketing is one of the techniques of digital marketing which uses electronic mail as the medium for communication delivery. It directly sends commercial or promotional messages to a group of people, using email. Email marketing is one of the
2021-01-24
The world has gone increasingly digital, both by choice and by necessity. In-person events have been put on pause; therefore, digital networking tactics are the new go-to. This means that if networking events and conferences are a part of your brand and
2021-01-16
There’s no avoiding the fact that marketing is essential for business success. However, it’s not uncommon to see marketing budgets balloon as time goes on, often diluting the process’s return-on-investment. One way for businesses to mitigate the
2021-01-13
SEO is a tricky thing to get right. If you don’t do it right, you stand to lose a lot of time and money. So, what are your options as a business? You can go the DIY route and try to learn as much as you can. After all, there is no shortage of SEO related
2021-01-05
