You get out of social media marketing what you put into it. And to know how far your efforts are taking you, you need to be tracking your metrics. We get it: posting on social consistently is already a massive effort, and tracking your analytics along the
2020-11-28
There are certain metrics that will always be important to email marketers. Our recent study, Success in the Inbox: Keys to Effective Email Marketing, revealed that 63% of marketers want email to increase revenue while 50% want it to generate more
2020-11-21
GRAB FOUR PROVEN EMAIL SEQUENCES FOR $97 Write sales emails that make people stop, read and buy even if emails aren't your forte What if you could combine the simplicity of a paint-by-numbers approach to sending high-converting emails with the persuasive
2020-11-21
Adobe’s recent consumer email study contains a few surprising email marketing stats that reveal how email recipients really feel about the messages filling their inboxes every day. The study does have good news about email use and attitudes toward email
2020-11-20
Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games, but if you break a rule or aren’t totally
2020-11-18
The modern customer demands more from brands than just the best products and services. They also expect excellent experiences every time they interact with a brand – experiences that go beyond just the latest transactions. That’s why more and more
2020-11-02
Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry. Their insights also help
2020-10-31
We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re
2020-10-26
Email Delivery 6 MIN READ Salesforce Marketing Cloud (SFMC) is a comprehensive cloud-based platform that empowers brands to craft tailored email marketing automation strategies and efficiently manage their audience interactions across their entire journey,
2020-10-24
