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How to Reduce Email Bounce Rate and Improve Deliverability

How to Reduce Email Bounce Rate and Improve Deliverability

After all the sweat, blood, and tears you gave to craft a valuable email for your subscribers, it’s finally time to hit the send button. But, after you send them, a large chunk of your subscribers end up not getting it. Can you even imagine the

8 Amazing Secrets How to Create Strong Visual Impact on Your Email Campaigns

8 Amazing Secrets How to Create Strong Visual Impact on Your Email Campaigns

Do you enjoy a higher open rate of your emails? Then, in this article, you will learn some great email campaign tips to enhance your emails. Email marketing is one of the most efficient tools in targeting consumers when trying to send a commercial message.

Six Email Marketing Tips for eCommerce Sites

Six Email Marketing Tips for eCommerce Sites

If you own an eCommerce website, marketing is non-negotiable. While it’s always crucial to acquire new customers, you should consider retaining existing customers just as important. Why? Acquiring new customers is five times more expensive than retaining

Why You Should Care About Email Testing

Why You Should Care About Email Testing

Most businesses still see email marketing as the most cost-beneficial and conversion-rich way to develop relationships with potential customers or clients and promote their products or services. What makes it such a powerful tool? The numbers speak for

Five tips and tricks for email marketing campaigns

Five tips and tricks for email marketing campaigns

Email marketing plays an important role in building a loyal audience and a reliable customer base. However, many companies are not doing email marketing correctly. Although it sounds easy enough, this marketing type involves so much more than simply writing a

8 Email Marketing Trends That Can Supercharge Your 2021 Strategy

8 Email Marketing Trends That Can Supercharge Your 2021 Strategy

Email has become a mainstay in the world of online marketing, used by SaaS andeCommerce businesses alike as a strategy for converting customers and gaining traction. While 2020 may have been a tumultuous year for business, it has pushed email back to the

Why Email is the Key to Scaling During Economic Uncertainty

Why Email is the Key to Scaling During Economic Uncertainty

Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who have otherwise taken a conservative approach to spending marketing dollars online, have

Email Marketers: Are You Thinking “Outside of the Box”?

Email Marketers: Are You Thinking “Outside of the Box”?

Email marketing is widely acknowledged as having the highest ROI across marketing activities for most companies. But that reputation has led some companies to put their email programs on autopilot, except for the occasional tweaks and updates. One of the

How Unprofessional Writing Weakens Your Brand

How Unprofessional Writing Weakens Your Brand

People often hold others to higher standards than they hold themselves. They have even less lenience for what should be respectable brands. Even though everyone makes mistakes, typos and unprofessional writing may seriously harm your brand reputation. Take