eCommerce marketers were faced with mounting challenges over the last year, with several having to change how they marketed their businesses. Traditional grocery chain stores in the U.S. and Canada saw an 80% increase in online sales in April. Globally,
2021-02-20
One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Now, as 2021 rolls out, you might be wondering whether it’s realistic to try to plan beyond
2021-02-14
How to Maintain Quality When Outsourcing Digital Content Creation guestauthor writes on February 3, 2021 Share One of the challenges organizations often encounter when they decide to outsource digital content creation is quality. It’s true that there are
2021-02-07
As an email marketer, you’re probably always on the lookout for ways to make your marketing emails resonate with consumers. So let’s start the new year with a breakdown of three email innovations consumers want to see, based on the results from Email
2021-02-06
This holiday shopping season was a tale of two experiences for many. Online retailers saw record-breaking sales as shoppers tried to take advantage of holiday discounts and avoid shipping delays. In-store, however, the traditional lines and crowded stores of
2021-02-06
If you work for a nonprofit, chances are you don’t have a huge budget to throw at elaborate email marketing or other marketing initiatives. Making the most with what you have is essential, especially when your ability to market effectively to your audience
2021-02-03
If you’re a digital marketer juggling multiple channels at once, it may be time to revisit a tried-and-true tool: Your email marketing strategy. While it tends to be overshadowed by newer, shinier platforms, email was the superstar once again in 2020. The
2021-02-01
Over the past year we’ve been faced with countless new, and you guessed it unprecedented challenges that have turned all of our worlds inside out. Aside from the emotional, social, and general lifestyle changes we’ve all had to make, professionals across
2021-01-25
In the past year many online merchants and retailers have experienced a dramatic uptick in sales as global lockdowns and a surge in remote working kickstarted an online shopping boom. According to an October forecast by Smart Insights, global retail had
2021-01-25
