2.Chapter 1: The power of owning your audience 3.Chapter 2: Converting visitors to a loyal audience 4.Chapter 3: Keeping an audience engaged on the channels you own 5.Chapter 4: Looking beyond traffic to attract advertisers 6.Chapter 5: Digital marketing for
2021-08-23
Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. A regularly scheduled newsletter keeps your audience updated
2021-08-22
In the mad chaos that is the modern inbox, you’re not just competing against other brands – you’re also competing against real people your subscribers know, like, and trust. You’re competing against their boss, who they have to pay attention to if
2021-08-22
Twitter Facebook LinkedIn If you’re an eCommerce marketer, you are in a unique position to get incredible value from email marketing. You can literally send a campaign and within minutes watch revenue come in the door as people click-through from your
2021-08-19
For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of
2021-08-19
The EU’s updated General Data Protection Regulations (GDPR) will come into effect May 2018, and its implications for marketers promises to be significant and far-reaching. The regulation will seek to improve and simplify data protection for EU citizens and
2021-08-18
I’m going to start this off with a disclaimer. There are no graphs in this post. There are no statistics or case studies necessary to make my point. There are case studies about everything, statistics about statistics, and graphs graphing the smallest
2021-08-15
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff. At
2021-08-15
If you’re like most marketers, you rely on email marketing to drive results for your business. One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers of new products, special promotions, exclusive
2021-08-15
