Visual content is becoming increasingly more important. Having an image or icon to support your message is key to getting and retaining a reader’s attention. The problem is, coming up with new imagery for every email marketing campaign is tough. Unless you
2021-08-02
Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms,social media’s midlife crisis, growingconsumer distrust in brand messaging—marketers are constantly challenged to adapt and scale their strategies
2021-08-01
With 68% of email campaigns being opened on a mobile device, email with a mobile-friendly design is no longer a nice to have, it’s a must have. In this post, we’ll break down seven essential tips to creating mobile-friendly email campaigns. As
2021-07-31
Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email programs to the next level
2021-07-28
8 Strategies Your Business Should Test Apart from Email Marketing OK, you already know that at iContact we are pretty big on testing. A quick search on this blog will give you hints and tips about testing your entire email marketing strategy – everything
2021-07-28
Who is Return Path? Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email
2021-07-28
Embed Webinar: the ICO's GDPR consent guidance Hear the latest advice on how to use consent under the GDPR with plenty of time for questions for your business LIVE 75 mins we'll send you email reminders Add to calendar Watch for free Presented by James
2021-07-27
The spam filter evaluates one or more factors to determine if the email should go to the primary inbox or the junk folder, including: Subject lines that appear false or suspicious Senders with blacklisted IP addresses Spam-related words or phrases Input from
2021-07-24
When it comes to investing in their tech stacks, marketers need to prioritize platform extensibility as a must-have in 2021. That’s because after a year of radically changing shopping and communication habits due to the pandemic, consumers demand consistent
2021-07-24
