For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at
2021-09-15
Professional marketers probably know that stably high open rates demand a lot of effort and creativity. The strategy to improve open rates usually includes individual content for every subscriber segment, creating a catchy and meaningful email title, regular
2021-09-12
Twitter Facebook LinkedIn With a $44 return on every $1 dollar spent, it’s a no-brainer that email marketing is a smart marketing strategy for every one your clients. But a simple Google search for “email marketing” returns pages upon pages of potential
2021-09-12
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut
2021-09-09
The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one right answer when it comes to marketing. What works for one business won’t necessarily work for another. Customers
2021-09-08
Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of
2021-09-05
4 Tips to Leverage the Power of Instagram to Grow Your Email List Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong! Image credit: supershabashnyi | Getty Images ---Shares June 19, 2017 Social media
2021-09-05
For productivity speaker, coach, and small business owner, Lori Bruhns, it’s all about maintaining an excellent work/life fit for her clients — and for herself. A one-woman business dynamo, she uses iContact email marketing to develop important channels
2021-09-05
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our
2021-09-04
