Does your business have salespeople whose job it is to convert new leads into customers? If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy. So what are you supposed to do with
2021-08-12
While there’s the glamorous “champagne and canapes” side of organizing events, everyone who has planned a gathering of any size knows that the majority of the work is exactly that – work. With a million moving parts to coordinate, it’s easy to
2021-08-12
Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they desire. But instead of turning to those with more experience, they grind away at
2021-08-12
Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. Deliverability is quite literally the ability for your email campaign to
2021-08-11
On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017 deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist
2021-08-08
Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email. Still, study after
2021-08-08
What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers (and marketers in general): a lack of time and
2021-08-08
What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers (and marketers in general): a lack of time and
2021-08-02
What’s on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers (and marketers in general): a lack of time and
2021-08-02
