When you look at the entire customer lifecycle, there’s only one marketing channel that connects all the touchpoints and that’s email. Email marketing automation is the enablement tool for developing one-to-one conversations with every customer, from the
2021-09-01
It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of joe. Saying you like one brand over another can be as
2021-09-01
9 ways dynamic content delivers for email marketers November 13, 2015 Jeff Slutz Share this Article Google+ It’s no secret that targeted, relevant content drives better results – and with dynamic content, tailoring your content for each subscriber has
2021-09-01
Convert Email Subscribers With These 4 eCommerce Marketing Strategies Posted by Guest Writer There are 217 million digital shoppers in the U.S., and that number is expected to grow to 224 million by 2019. As the popularity of buying online increases, so does
2021-08-29
Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primer along with some tips. Appending is the act of having a third-party match new data
2021-08-29
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually
2021-08-29
A picture’s worth a thousand words, right? Then a personalized picture must be worth at least 10,000. So here’s a library of ideas for how to add personalized images to your emails, plus suggestions for how different types of businesses could use each
2021-08-26
The following is a guest post from our friends at Privy. It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat yourself on the back because, hey, you averaged a 30% open rate
2021-08-26
2.Hyperfocus on creating a highly personalized customer experience 3.Capture Customer Data 4.Keep Your Brand Authentic and Consistent 5.Automate Your Campaigns 7.Use Email Marketing to Engage and Exceed Expectations Introduction The travel and hospitality
2021-08-26
