The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one right answer when it comes to marketing. What works for one business won’t necessarily work for another. Customers
2022-03-20
Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of
2022-03-17
4 Tips to Leverage the Power of Instagram to Grow Your Email List Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong! Image credit: supershabashnyi | Getty Images ---Shares June 19, 2017 Social media
2022-03-17
For productivity speaker, coach, and small business owner, Lori Bruhns, it’s all about maintaining an excellent work/life fit for her clients — and for herself. A one-woman business dynamo, she uses iContact email marketing to develop important channels
2022-03-17
About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our
2022-03-16
When you look at the entire customer lifecycle, there’s only one marketing channel that connects all the touchpoints and that’s email. Email marketing automation is the enablement tool for developing one-to-one conversations with every customer, from the
2022-03-13
It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of joe. Saying you like one brand over another can be as
2022-03-13
9 ways dynamic content delivers for email marketers November 13, 2015 Jeff Slutz Share this Article Google+ It’s no secret that targeted, relevant content drives better results – and with dynamic content, tailoring your content for each subscriber has
2022-03-13
Convert Email Subscribers With These 4 eCommerce Marketing Strategies Posted by Guest Writer There are 217 million digital shoppers in the U.S., and that number is expected to grow to 224 million by 2019. As the popularity of buying online increases, so does
2022-03-10
