Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. Here’s a primer along with some tips. Appending is the act of having a third-party match new data
2022-03-10
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually
2022-03-10
A picture’s worth a thousand words, right? Then a personalized picture must be worth at least 10,000. So here’s a library of ideas for how to add personalized images to your emails, plus suggestions for how different types of businesses could use each
2022-03-07
The following is a guest post from our friends at Privy. It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat yourself on the back because, hey, you averaged a 30% open rate
2022-03-07
2.Hyperfocus on creating a highly personalized customer experience 3.Capture Customer Data 4.Keep Your Brand Authentic and Consistent 5.Automate Your Campaigns 7.Use Email Marketing to Engage and Exceed Expectations Introduction The travel and hospitality
2022-03-07
2.Chapter 1: The power of owning your audience 3.Chapter 2: Converting visitors to a loyal audience 4.Chapter 3: Keeping an audience engaged on the channels you own 5.Chapter 4: Looking beyond traffic to attract advertisers 6.Chapter 5: Digital marketing for
2022-03-04
Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. A regularly scheduled newsletter keeps your audience updated
2022-03-03
In the mad chaos that is the modern inbox, you’re not just competing against other brands – you’re also competing against real people your subscribers know, like, and trust. You’re competing against their boss, who they have to pay attention to if
2022-03-03
Twitter Facebook LinkedIn If you’re an eCommerce marketer, you are in a unique position to get incredible value from email marketing. You can literally send a campaign and within minutes watch revenue come in the door as people click-through from your
2022-02-25
