I’ve been told by countless marketers that their campaigns don’t work. When I ask them how they’ve come to this conclusion, more often than not, they tell me that their sales haven’t increased. This is perhaps one of the biggest mistakes that
2022-04-04
Just about everyone on the planet depends on email. Roughly 92% of adults who are online use email, and when it comes to customer acquisition, it's close to 40% more effective than social media. So why not use this nearly ubiquitous platform to attract and
2022-04-04
Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Let me repeat, we’re talking about offline
2022-03-30
As travelers crisscross the globe, they’re spending money on flights, accommodations, food, and activities. In 2016, 1.2 billion people traveled internationally and spent $1.5 trillion, according to the U.S. Travel Association. To help captivate travelers,
2022-03-30
9 key stats about the current state of marketing June 21, 2017 McKenzie Gregory Share this Article Free download: 9 slides you can use in your next presentation In our 2017 Email Marketing Industry Report , we gathered data to answer some essential
2022-03-27
For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at
2022-03-27
Professional marketers probably know that stably high open rates demand a lot of effort and creativity. The strategy to improve open rates usually includes individual content for every subscriber segment, creating a catchy and meaningful email title, regular
2022-03-24
Twitter Facebook LinkedIn With a $44 return on every $1 dollar spent, it’s a no-brainer that email marketing is a smart marketing strategy for every one your clients. But a simple Google search for “email marketing” returns pages upon pages of potential
2022-03-24
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut
2022-03-21
