For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of
2022-02-25
The EU’s updated General Data Protection Regulations (GDPR) will come into effect May 2018, and its implications for marketers promises to be significant and far-reaching. The regulation will seek to improve and simplify data protection for EU citizens and
2022-02-24
I’m going to start this off with a disclaimer. There are no graphs in this post. There are no statistics or case studies necessary to make my point. There are case studies about everything, statistics about statistics, and graphs graphing the smallest
2022-02-21
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff. At
2022-02-21
If you’re like most marketers, you rely on email marketing to drive results for your business. One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers of new products, special promotions, exclusive
2022-02-21
Does your business have salespeople whose job it is to convert new leads into customers? If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy. So what are you supposed to do with
2022-02-18
While there’s the glamorous “champagne and canapes” side of organizing events, everyone who has planned a gathering of any size knows that the majority of the work is exactly that – work. With a million moving parts to coordinate, it’s easy to
2022-02-18
Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they desire. But instead of turning to those with more experience, they grind away at
2022-02-18
Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. Deliverability is quite literally the ability for your email campaign to
2022-02-17
