Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it a hard-headed business decision? Most reports attribute the move to a desire by
2022-04-15
After 40 years in the game, email still outperforms other channels with the highest ROI, at$44 per $1 spent. But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative
2022-04-11
Reputation is an important thing for any business or industry. This is extra true for email marketing. When consumers open their inbox, they are more likely to open a message from a company or brand they trust. But before the consumer gets a chance to decide,
2022-04-11
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind. Email marketing automation
2022-04-11
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through
2022-04-11
For over 30 years, The Council for Entrepreneurial Development (CED), the largest and longest-running network for entrepreneurs in the country, has grown its membership to over 4,000 entrepreneurs, investors, academics, and business partners in North
2022-04-08
Ieva Baranova What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look very different in subscribers’ inboxes – broken, messy and
2022-04-07
For marketers, tapping into the tech-savvy, millennial market is akin to unearthing a goldmine. It often seems as if this demographic represents the Marketing Holy Grail for advertisers eager to decode, reach, and engage the younger crowd. Of course that is
2022-04-07
![Engaging email marketing must be relevant [#EMD17]](https://s3.amazonaws.com/gotchastream/images/1907890000/large-stock-vector-banner-template-with-geometric-shapes-sale-voucher-vector-design-contemporary-art-shapes-design-1907890000.jpg)
Email Marketing Day, the email conference held by FreshMail, Holistic Email Marketing and Return Path kicked off in London, UK. Taking place June 14 – Email Marketing Day (#EMD17) brought together digital experts and business leaders to discuss topics of
2022-04-07
