Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program. But finding and
2022-04-30
The best way to succeed at email marketing is to use all of the tools available to you. But, the truth is, many businesses get comfortable with a certain email routine and stick with it. They overlook some of the best tools they have at their disposal because
2022-04-26
Small business owners just don’t get it. They prefer social media to email, and that’s where they’re putting their minuscule marketing budgets, according to a study by Ripl, a provider of mobile application software. When respondents were asked about
2022-04-25
B2B Marketing B2B the movie 4: Bridget Bones’s To-Do List I know for a fact that many B2B marketers are quietly worried about keeping up with the ever-increasing number of skills required to succeed in their roles. Skills gaps and ‘getting left behind’
2022-04-21
Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you
2022-04-21
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94
2022-04-18
Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all
2022-04-18
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email Marketing & Beyond: Global Market Benchmarks,” a recent GetResponse study of
2022-04-15
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the
2022-04-15
