In 2017, you may need to reconsider your marketing approach if you want to continue effectively driving conversions. Why? Because organic social media reach is at an all-time low–and ad blocking is on the rise. Research proves it: MarketingLand reported
2018-12-23
According to a recent Adobe Email Survey, white collar Americans are spending a lot more time with email — time spent with email is up 17% year over year. Millennials spend the most time with email of any age group — most of them (90%), on mobile. It’s
2018-12-23
It’s so easy to get caught up in the details, the big and little decisions that need to be made every day and then tracked and managed and… well, you know. At the same time, as marketers we all want to focus on strategy, on the vision of what we are
2018-12-23
Educating Clients on the Importance of Trust Tue September 19, 2017 Table of Contents This is the second of a 2-issue takeover by Paul Jarvis, co-founder of Fixtail (software that connects Stripe orders to MailChimp’s e-commerce features) and teacher of
2018-12-22
One of the most common inquiries that we receive from our customers is some variance of the following: Our email is going to the spam folder at a certain ISP, and we need to have it fixed. This answer to this question can be a frustrating one for those who
2018-12-21
Women are a vital part of the email marketing industry. Overall, women make up 47.3% of the email marketing workforce, according to Litmus’ State of Email Survey of more than 3,500 marketers. And at companies with more than 500 employees, exactly half of
2018-12-21
Choosing a new email or marketing automation platform is like being invited to pick out your own present from an array of tempting goodies. Will you pick the one that makes you happy? Or, will you end up with buyer’s remorse? This article offers you many
2018-12-21
Why is it that webinars are so effective at acquiring customers? Which is more social, educating people through an interactive webinar or sending a tweet and not getting any responses?! With webinars, you get a chance to talk to your audience and they can
2018-12-20
Marketing is a cornerstone of doing business, but it’s something that can backfire rather easily. We’ve all heard horror stories of businesses using outrageously bad marketing that causes them to nearly close their doors. Case in point: The mattress
2018-12-20
