We wanted to know what are the top strategies for writing engaging and converting email copy. First off, we handpicked over 100 email marketing and content marketing influencers from around the world to see what works for them. We were thrilled to receive a
2018-12-29
All this week, we’re running a series entitled The Future of Email Marketing. Our authors will deep-dive into the tools, technology and strategies changing email for the better. Each day will feature case studies, interviews, technology reviews and best
2018-12-29
Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s quest to deliver that experience 24/7 and across multiple
2018-12-28
In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an
2018-12-28
It seems like we hear year after year that publishers are going to go the way of the dinosaur. Yet, here we are, with publishers continuing to find new ways to connect with readers. In fact, one of the main reasons publishers like magazines and newspapers
2018-12-27
Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link
2018-12-27
Your email list is your most valuable marketing asset. There are a few reasons behind it. You’re not relying on a third party platform. Your business has been given permission by each individual to send them communications. Most importantly, it’s an
2018-12-27
Click to Tweet: Email Marketing Automation Drives Better Leads and Sales with Tink Taylor See: http://bit.ly/2wyF2l4 Tink Taylor is the founder and president of dotmailer and dotDigital Group. He has 20 years experience in the field of digital
2018-12-27
Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states
2018-12-27
