It seems like we hear year after year that publishers are going to go the way of the dinosaur. Yet, here we are, with publishers continuing to find new ways to connect with readers. In fact, one of the main reasons publishers like magazines and newspapers
2018-12-27
Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link
2018-12-27
Your email list is your most valuable marketing asset. There are a few reasons behind it. You’re not relying on a third party platform. Your business has been given permission by each individual to send them communications. Most importantly, it’s an
2018-12-27
Click to Tweet: Email Marketing Automation Drives Better Leads and Sales with Tink Taylor See: http://bit.ly/2wyF2l4 Tink Taylor is the founder and president of dotmailer and dotDigital Group. He has 20 years experience in the field of digital
2018-12-27
Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states
2018-12-27
Getting out there and generating new leads for your business is all well and good, but those leads aren’t going to do much good if you aren’t able to close those leads. A smart business owner knows how to get the leads, and how to close them to make
2018-12-26
Twitter Facebook LinkedIn Imagine you’re launching a brand new product and you want to email your customers about it. You create the email, add in beautiful imagery, and everything is ready to go. But just as you’re about to send it, you realize your list
2018-12-26
Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re triggered by a subscriber’s
2018-12-26
Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49
2018-12-25
