Have you ever lavished cinnamon on your cookies to give it a feel of exoticism? It tastes amazing, doesn’t it? Cinemagraphs are the cinnamon if emails are cookies. They make the emails look great and enhance subscriber engagement. Introduced by Kevin Burg
2018-12-14
Most of you must have experienced the frustration of having placed an order online, and expecting an email with tracking details, but that never occurred; or a subscription renewal email that never showed up in your inbox! Well, important emails like these
2018-12-14
Twitter Facebook LinkedIn Permission is an important, but often misunderstood, part of email marketing. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive
2018-12-13
4 Steps to Awesome Email Automation 0 total results Filters (0) Industry 4.Step 1: Create a plan 5.Step 2: Automation that's right for you 6.Step 3: Set up your workflow 7.Step 4: Measure 8.Automate like a pro Introduction Marketers love efficiency—so email
2018-12-13
Introduction Your email subject line serves as a first—and sometimes last—impression. So even though we often write subject lines as afterthoughts, in many ways they’re actually more important than the body copy of your email. After all, the greatest
2018-12-13
Do you use preheader text in your email marketing campaigns? In the last five years, email opens on mobile devices have grown over 30%. There are now more emails opened on mobile devices than on desktops. This shift to mobile has made the use of preheader
2018-12-12
The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. What’s your role here at
2018-12-12
A customer profile includes many characteristics that allow you to understand your audience better and choose newsletter content of interest specifically to them. In fact, 77% of email ROI comes from newsletters segmented by customer profile data. Why does
2018-12-11
Maybe you’re just getting started with email marketing, or perhaps your list of email addresses has started to go stale. You have money to spend on marketing. What you don’t seem to have is the time to grow your list on your own. Put yourself in the
2018-12-11
