Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all companies the opportunity to boost revenues from product
2019-01-01
You know the feeling. It’s the day before your email newsletter goes out, and once again you’re just sitting there, staring at a blank template wondering where the heck to start. Instead of having you feel this way every time you send out an email
2018-12-31
Who is Return Path? Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email
2018-12-31
Automation is one of the biggest marketing strategies. However, the image most people get in their heads when they see the word “automation” added to anything is often not a pretty one. With marketing automation, the idea of having bots do most of your
2018-12-31
Amidst all the yuks about Amazon’s Baby Registry gaffe, one person weighed in with a sober opinion. Michelle Huff, CMO of Act-On Software, said: “This kind of mishap can happen even to the best of us, and should remind us marketers that technology by
2018-12-30
The scenario: You got the diploma, crafted the perfect resume, and are ready to take on the world – but are you actually ready for a job in modern communications? Or if you managed to land a full-time gig in your field, do you still feel confident in your
2018-12-30
Effective marketing is a mix of art and science, but with the data available today on clickthrough and open rates, email marketing is heavier on science than ever before. Certain words in your subject line routinely achieve better results, and certain phrases
2018-12-30
Email is an excellent way to stay top of mind with customers. For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. It’s clear
2018-12-29
The numbers aren’t in dispute: email trumps traditional banner ads and social media in reach, engagement, and ROI virtually every time. Why? Because the majority of consumers actually want to receive relevant emails. A report by Hubspot, referencing a study
2018-12-29
