Most nonprofit organizations do at least some fundraising year-round, but the majority of it occurs in the last quarter of the year. One of the easiest and most affordable ways for nonprofits to get the word out and generate donations is by using email
2019-01-05
You can help prevent email fraud, improve your email deliverability, and help ensure continued delivery at receiving mailboxes. Email authentication is the key. Email authentication isn’t just about security – it’s also about deliverability. By putting
2019-01-05
Do you have a plan for building your email list? And is Facebook Live part of that plan? If your answer to either of these questions is a big fat NO, you’re throwing away a TON of money! This post will look at why you need an email list, and how you can
2019-01-04
You love to see new people signing up for your email list. But have you ever thought about what each new signup really means to your business? These aren’t just names on a list. These are people who have opted-in to learn more about you, your business,
2019-01-04
Over the years, I’ve managed the creation and analytics of nine email newsletters, each with over 1,000 subscribers, with varying success. An average engagement rate has never been good enough for me. Through trial and error, all-nighters spent on A/B
2019-01-04
If you’re like most small business owners, email marketing is just one part of what you’re doing while running your business. There’s a lot on your plate and you’re wearing many different hats. So it’s no surprise that finding the time for email
2019-01-03
Who is Return Path? Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email
2019-01-03
Boost Your Results: Refresh Your Email Marketing Strategy By Gretchen Sheiman, Marketing Director, L5 Direct, for the Only Influencers Blog If you ever feel the need to hit the "reset" button on your email program, here's your guide. We love Gretchen's advice
2019-01-03
The holiday season is almost here. To make the most of the festivities, your business is going to want an engaged email list to send holiday-focused promotions and deals to. But if you wait till the holidays to start growing your email list, you’ll
2019-01-02
