Greetings marketers! We scoured the interwebs for news about email marketing for you – here’s some good stuff: “Email marketing campaigns with personalized subject lines generated 50-percent higher open rates, almost 2.5 times the unique click rates
2019-01-06
Pretty big claim! But we've been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy. So what
2019-01-06
What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These are questions everyone seems to be asking, but answers are never easy to come by. The best way to determine the future is to
2019-01-06
I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of those at a recent conference. “Should we use a
2019-01-05
Most nonprofit organizations do at least some fundraising year-round, but the majority of it occurs in the last quarter of the year. One of the easiest and most affordable ways for nonprofits to get the word out and generate donations is by using email
2019-01-05
You can help prevent email fraud, improve your email deliverability, and help ensure continued delivery at receiving mailboxes. Email authentication is the key. Email authentication isn’t just about security – it’s also about deliverability. By putting
2019-01-05
Do you have a plan for building your email list? And is Facebook Live part of that plan? If your answer to either of these questions is a big fat NO, you’re throwing away a TON of money! This post will look at why you need an email list, and how you can
2019-01-04
You love to see new people signing up for your email list. But have you ever thought about what each new signup really means to your business? These aren’t just names on a list. These are people who have opted-in to learn more about you, your business,
2019-01-04
Over the years, I’ve managed the creation and analytics of nine email newsletters, each with over 1,000 subscribers, with varying success. An average engagement rate has never been good enough for me. Through trial and error, all-nighters spent on A/B
2019-01-04
