We’ve all gotten some scary, odd, or downright laughable email marketing requests from clients, co-workers and bosses over the years. October, a month that features Halloween’s best frights, is an excellent time to remember the spirit of horrifying
2019-01-08
Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more people you can reach with any given email campaign. That means more leads and sales. An additional benefit of a large readership: the ability
2019-01-08
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers. Not every email message, however, is equally effective. Some
2019-01-08
Marketing newsletters can always be a good topic to start a fiery debate. There are two parties involved, and both of them are right! Newsletters are helpful, necessary, engaging, and most of the times free – yes. But, at the same time, they can be
2019-01-07
Consider these two scenarios: Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way. Scenario #2: You’re grabbing a cup of coffee on the way to work. The barista smiles
2019-01-07
Greetings marketers! We scoured the interwebs for news about email marketing for you – here’s some good stuff: “Email marketing campaigns with personalized subject lines generated 50-percent higher open rates, almost 2.5 times the unique click rates
2019-01-06
Pretty big claim! But we've been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your marketing strategy. So what
2019-01-06
What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These are questions everyone seems to be asking, but answers are never easy to come by. The best way to determine the future is to
2019-01-06
I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of those at a recent conference. “Should we use a
2019-01-05
