Catchy subject line, check. Attention-grabbing hook, check. Active email recipient list, check. Convincing images, check. Clear and direct CTA, check. After time spent, edits, and revisions – you’re ready to hit send on the email campaign. But, how would
2019-02-04
As we near the end of 2017, retail is facing significant profitability issues, to the point that the situation's been called an "apocalypse." Marketers are facing pressure like never before to capture and retain customer attention. By and large, their answer
2019-02-04
Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell
2019-02-04
Maximize ROI by Combining Content and Email Marketing CAMPAIGN MONITOR - JAN 25, 2019 Browse by... 0 total results Filters (0) Industry Browse by... Topic Twitter Facebook LinkedIn This is a guest post from Applozic. If you ask marketers which digital
2019-02-03
It’s the beginning of a new year — the best time to ditch outdated practices and hop into future marketing trends. While it’s obvious that social media marketing will continue to evolve as algorithms and user habits change, what about email
2019-02-03
One of the most common questions I see in every email networking and membership group I belong to is “If I can only attend one conference this year, which one should it be?” It’s a valid and critically important question! Considering that most
2019-02-03
Companies pour a good part of their budgets into marketing technology. And it’s money well spent, judging by a new study from Ascend2 and its Research Partners. For one thing, 97% say technology is increasing their ROI, and 52% significantly so. A mere
2019-02-03
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. Email marketing is not always a marketer’s first choice when it comes to campaign planning, but it’s
2019-02-02
When I look back at when I started this blog I see a lot of mistakes I made. …one thing I did right is that I focused as much on outbound marketing as inbound. In this article I’m going to explain why you shouldn’t be an inbound marketer and why you
2019-02-01
