One of the most common questions I see in every email networking and membership group I belong to is “If I can only attend one conference this year, which one should it be?” It’s a valid and critically important question! Considering that most
2019-02-03
Companies pour a good part of their budgets into marketing technology. And it’s money well spent, judging by a new study from Ascend2 and its Research Partners. For one thing, 97% say technology is increasing their ROI, and 52% significantly so. A mere
2019-02-03
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. Email marketing is not always a marketer’s first choice when it comes to campaign planning, but it’s
2019-02-02
When I look back at when I started this blog I see a lot of mistakes I made. …one thing I did right is that I focused as much on outbound marketing as inbound. In this article I’m going to explain why you shouldn’t be an inbound marketer and why you
2019-02-01
There are plenty of articles talking about how important pop-up forms are for your website. And if you run an e-commerce store, pop-up forms are almost a necessity. But are they really effective? Don’t they require a developer to install? Here’s the
2019-02-01
Customer data is the lifeblood of successful email marketing. It’s “the key to sending relevant and timely emails, through segmentation, personalization, and automation,” writes Andrew King, at Campaign Monitor. But customer data can be challenging to
2019-02-01
Many of the world’s best-known publishers like BuzzFeed, VICE, Reddit, Fashion Magazine, Apartment Therapy, and Rolling Stone use email marketing as a highly effective and engaging tactic to grow their audience, increase brand awareness, reach subscribers,
2019-02-01
We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an
2019-01-31
Localized email best practices Introduction The prospect of sending email campaigns into international markets may seem daunting, especially if you’re not proficient in your subscribers’ native language. In this guide, with the help of Jaina Mistry at
2019-01-31
