You’ve even seen stats like66 percentof consumers have made a purchase as a result of an email marketing message. So you’re ready togive email marketing a tryand see what all the fuss is about. Then it hits you:Why bother with email marketing if you
2019-01-31
Modern retailers are now looking to mobile trends when creating their future marketing strategies and plans. The reason: It’s where their customers are spending a large chunk of their time. Look around the next time you’re out in public and you’ll
2019-01-30
Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today. The General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens. While on the surface,
2019-01-30
Marketing automation refers to software that automatically sends emails or email campaigns to customers and prospects, behind the scenes, based on rules you define. Marketing automation uses ‘customer journeys’ that start with a trigger – like signing
2019-01-30
Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or
2019-01-29
As a veteran content strategist, it’s always refreshing to come across new content inspiration that can get you thinking differently about content. When shuffling through The Life-Changing Magic of Tidying Up, I was surprised to find my newest source of
2019-01-29
Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of
2019-01-29
Mobile engagement is up, content marketing is becoming more strategic, and AI is revolutionizing shopping – all that (and more!) in our latest marketing news round-up. Long live content marketing “Content marketing continues to be a go-to marketing
2019-01-29
With one of the largest returns on investment (ROI), at an average of $38 for every dollar spent, email isn’t going anywhere any time soon. Email helps you build relationships by educating and connecting with customers or supporters to keep them informed
2019-01-28
