What email marketer isn’t stricken with anxiety when it’s time to hit send on a new campaign? We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email
2019-02-09
No matter how useful your product is, if no one knows about it, no one will purchase it. So, a crucial part of customer acquisition is getting more people to know about your product. Put your product in front of as many prospective customers and stimulate
2019-02-09
The days are too short and our to-do lists are too long, right? Right! Here’s some help: a list of nine time-saving tips we put together specifically for you, the hugely talented but probably overworked email marketer. Take a deep breath and a sip of
2019-02-08
Did you know that 66% of all emails are first opened on a mobile device? Did you also know that a whopping two-thirds of Americans now own a smartphone and spend 51% of their time online on mobile devices? As if those stats weren’t convincing enough, here
2019-02-08
Three years ago, I lived in California. I loved living in California, because I was close to the wine country and golf courses, and the weather was always lovely. But I ended up moving to Texas because the cost of living in paradise was too high. I could have
2019-02-07
Subject Line Length Does Nothing for Email Success, Research Finds By B2BMarketing.net If you still think short subject lines equal better email engagement, take a couple of minutes to read what Persado, the AI-driven content platform, discovered when it
2019-02-07
We asked the best email marketing experts the burning question: “What are some top recommendations for increasing conversions throughout the customer journey?” So we asked 12 of the best email marketing experts what their top recommendation was…all is
2019-02-05
Gmail has changed the email experience for their subscribers’ once again. This time around though, marketers aren’t calling it email marketing armageddon (looking at you Promotions tab naysayers circa 2013). Gmail has announced that they are giving
2019-02-05
Wouldn’t it be so easy if your email marketingcould seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while the sales pipeline would have fewer bad leads or leaks, and
2019-02-05
