Nearly every business with an email marketing strategy wonders how to write the perfect email. They question the length of their emails. (Short or long?) They wonder how they can get more people to open their emails. (Should I capitalize my subject lines or
2019-01-29
As a veteran content strategist, it’s always refreshing to come across new content inspiration that can get you thinking differently about content. When shuffling through The Life-Changing Magic of Tidying Up, I was surprised to find my newest source of
2019-01-29
Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). The world of
2019-01-29
Mobile engagement is up, content marketing is becoming more strategic, and AI is revolutionizing shopping – all that (and more!) in our latest marketing news round-up. Long live content marketing “Content marketing continues to be a go-to marketing
2019-01-29
With one of the largest returns on investment (ROI), at an average of $38 for every dollar spent, email isn’t going anywhere any time soon. Email helps you build relationships by educating and connecting with customers or supporters to keep them informed
2019-01-28
You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure
2019-01-28
Looking for something new to try in your emails? Something beyond images, GIFs, cinemagraphs, and videos? Something even more unique? PRESENTING GAMIFICATION…the most interesting new kid on the email marketing block! ..But do you know a secret? Though
2019-01-28
You’ve worked hard to create a good contact database, but is that base working for you right now? Are they just sitting in that database, doing nothing? If so, you’ll need to find a way to get them involved. Here are 11 email marketing workflows that
2019-01-27
Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the
2019-01-26
