You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure
2019-01-28
Looking for something new to try in your emails? Something beyond images, GIFs, cinemagraphs, and videos? Something even more unique? PRESENTING GAMIFICATION…the most interesting new kid on the email marketing block! ..But do you know a secret? Though
2019-01-28
You’ve worked hard to create a good contact database, but is that base working for you right now? Are they just sitting in that database, doing nothing? If so, you’ll need to find a way to get them involved. Here are 11 email marketing workflows that
2019-01-27
Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the
2019-01-26
We ask a lot of our customers: to click, look, read, purchase, attend. It’s important to stop asking every once in a while and give thanks to the people that keep us in business. From a recipient perspective, it’s refreshing to receive a thank you email
2019-01-25
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there’s one that doesn’t seem to be on many people’s radar: personalized emails. But talk to the Democratic National
2019-01-25
Things move fast in marketing. Marketing methodologies that were once hot, soon become outdated. Marketing experts have to work hard to keep up. Sometimes this means they name drop the latest methods, without really explaining what they mean. We aim to cut
2019-01-25
A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices. Although at least half of
2019-01-25
Savvy brands know that by combining CRM and email marketing data, they can discover potential new fans, customers, and subscribers that have never engaged with them before, thereby driving awareness among entirely new audiences. In fact, marketers surveyed
2019-01-25
