Tackling diversity and inclusion in digital marketing is a challenge. Every great marketing strategy is based on a deep understanding of your customers. This understanding helps you create marketing campaigns that resonate with your audience. And when it
2020-11-21
Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” And in an age of technology, storytelling has become a cakewalk. Gen Z, the
2020-11-20
Regardless of your business or its context, there’s one focus that’s never wrong: customer centricity. According to recent global research, 73% of people say experience is an important factor in their purchasing decisions and over 40% would pay more for
2020-11-20
The pandemic affects every aspect of our lives, from seeing our loved ones, working conditions, and travel plans. Nothing looks like it did one year ago. We see changes to our economy and financial health too. When you are in digital marketing, working from
2020-11-18
by Holly Chessman | Last revised on June 26, 2020 It’s a well-known fact that good content can make or break a business . Many start-ups and small businesses in particular depend on low-budget content marketing as a way to dip start growing their audience
2020-11-17
This is an interesting article that I have "Passled" about how to digitize sales. The research they use is old saying that there are 3.4 Billion online, there is actually 4.14 Billion. Either way, it's a big number. In this October 2020 report by Simon
2020-11-17
In today's marketing and advertising glutted world, product placement is a constant. Whether it's through sponsor names on NBA jerseys, large billboard and building ads along your morning train commute or targeted online ads tied to recently searched items,
2020-11-16
Do you want to build a B2B email list to grow your subscribers and revenue? B2B email marketing is still one of the most effective ways to reach existing and potential customers. It’s why just about every successful company has a B2B email marketing
2020-11-16
A major chunk of the world’s population today owns mobiles, tablets, and PCs with an internet connection and this is only going to increase in the future. A significant part of the daily routine of a common man goes into seeking products or services on the
2020-11-15
