Content curation is about finding great content and presenting it to your social media followers in a way that adds value. Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide
2020-11-27
All of us seem to be getting busier and busier. Despite technology meaning that many of the things that used to take up time in our lives are now more easily accessible than ever, we still continue to be busy. The words "I'm busy" are used like a badge of
2020-11-26
High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and Business Creating inclusive content doesn’t require your brand to make a major
2020-11-26
SEO is not easy. In fact, there are around 200 factors that go into determining where your website appears in search results. As such, optimizing your site for search can be a daunting task. Companies hire full teams of SEO experts or outsource the work to
2020-11-26
Let me start with a simple question — when was the last time you deliberately clicked a banner ad? And if you remember that occasion, what brand or product was it for? Take your time, I have all day. I’m not even going to talk about the number of ads
2020-11-25
Osama Khabab is the Founder and CEO of MotionCue. He helps businesses rapidly grow their impact on web and social through video marketing. Catering to a buyer persona is convenient for B2C brands because you have data, analytics and consumer trends on your
2020-11-24
Earlier this year, Gartner published what it described as a roadmap for transformation to help organizations speed up the pace of digital transformation across the enterprise. In typical scenarios, the introduction to the roadmap reads, the transformation
2020-11-24
Email marketing campaigns are one of the best ways to convert sales. By building a qualified email list, you can engage prospects with exciting promotions, offers, and interesting content. A consistent email campaign can be a valuable tool in laying the
2020-11-23
Social media usage has skyrocketed in recent years, but never more so than it has since the COVID-19 outbreak, as lockdowns restrictions shifted user behavior and habits towards more digital dependency. In July 2020, there was a 10.4 percent growth in social
2020-11-23
