We often use the terms “web analytics” and “digital marketing analytics” interchangeably. However, these two practices are not the same. While web analytics explains your website’s performance, digital marketing analytics provides a broader context
2020-10-24
The growing importance of digital marketing is a sign for businesses to take their online campaigns seriously. No longer can they just rely on tired offline tactics to promote their business, especially today with the current pandemic. Therefore, it’s in
2020-10-23
SEO moves fast. Staying up-to-date on changes to your site and your pages’ rankings is crucial. SEO alerts allow you to know what optimizations need to be in place to avoid a loss in rankings on the SERP, but this proves to be a challenge for
2020-10-23
Five Steps to Generating & Converting More Leads in 2021 and Beyond Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a much smarter (and
2020-10-21
Have you ever played a game on your phone or computer? Was that game tied to a brand you love? Gamification in digital marketing is a concept many brands are integrating into their marketing strategy to boost audience engagement and brand awareness. Games,
2020-10-21
A request for proposal (RFP) is a document that solicits proposals in a bidding process. An RFP basically asks a number of companies to make an offer on a project. The company with the best offer will execute the project. RFPs are usually prepared for
2020-10-21
Governments around the world have imposed a series of strict measures which restrict foot traffic and movement, which has forced some business owners to identify creative ways to deliver their products and services virtually or to temporarily hit the pause
2020-10-20
Customer-centricity as a business strategy has evolved from being solely about answering customer calls and resolving open tickets. At its core, it requires businesses to embrace a change in mindsetand approachwhen dealing with customers. It’s all about
2020-10-19
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and highly technical field. In
2020-10-18
