High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and Business Creating inclusive content doesn’t require your brand to make a major
2020-11-26
SEO is not easy. In fact, there are around 200 factors that go into determining where your website appears in search results. As such, optimizing your site for search can be a daunting task. Companies hire full teams of SEO experts or outsource the work to
2020-11-26
Let me start with a simple question — when was the last time you deliberately clicked a banner ad? And if you remember that occasion, what brand or product was it for? Take your time, I have all day. I’m not even going to talk about the number of ads
2020-11-25
Osama Khabab is the Founder and CEO of MotionCue. He helps businesses rapidly grow their impact on web and social through video marketing. Catering to a buyer persona is convenient for B2C brands because you have data, analytics and consumer trends on your
2020-11-24
Earlier this year, Gartner published what it described as a roadmap for transformation to help organizations speed up the pace of digital transformation across the enterprise. In typical scenarios, the introduction to the roadmap reads, the transformation
2020-11-24
Email marketing campaigns are one of the best ways to convert sales. By building a qualified email list, you can engage prospects with exciting promotions, offers, and interesting content. A consistent email campaign can be a valuable tool in laying the
2020-11-23
Social media usage has skyrocketed in recent years, but never more so than it has since the COVID-19 outbreak, as lockdowns restrictions shifted user behavior and habits towards more digital dependency. In July 2020, there was a 10.4 percent growth in social
2020-11-23
Tackling diversity and inclusion in digital marketing is a challenge. Every great marketing strategy is based on a deep understanding of your customers. This understanding helps you create marketing campaigns that resonate with your audience. And when it
2020-11-21
Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.” And in an age of technology, storytelling has become a cakewalk. Gen Z, the
2020-11-20
