A version of this article originally appeared in CCO magazine. To make 2021 planning feel like less of a moving target, seasoned industry change agents joined me to talk about the trends they see taking shape and what they’re considering in their content
2020-11-06
Are you worried your business growth is slowing down? Check out these 8 reasons your marketing strategy might not be working, and what changes you should be making. Do you want to showcase your work to a greater audience? Is your digital marketing strategy
2020-11-05
Many things in SEO are hard. But not all of them. In fact, there are some issues we see all the time – especially in ecommerce SEO. What follows are five of the most common SEO problems that have quick fixes. By far the number one issue I encounter is
2020-11-03
Top 6 Components of a Strong Digital Marketing Strategy Dec 16, 2019 - 10 minute read So you need to promote your brand. Where should you start? Should you develop a content marketing plan or go with a cold email campaign first? None of the above, actually. A
2020-11-03
Marketing involving electronic devices has been on the rise over the last couple of years. For a small business, the use of this strategy is what will have them competing with major companies in the same industry. While there has been the idea that only big
2020-10-30
As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new
2020-10-30
COVID-19 has thrown businesses for a loop, but there are still jobs to be done and innovations to be made. Let’s talk about the spectrum of what we’ve been seeing. At Strata, we’ve seen the success of certain marketing campaigns ebb as some business
2020-10-28
Do you need a personal brand in business today? The answer is yes! People buy from people, not logos. Personal branding is a requirement for any business leader in any niche. Building a personal brand of authority, trust and influence is the dream of many
2020-10-28
Google has three “needs” that we can feed into to win the “modern Google game.” Everything you do in SEO feeds one or more of these pillars. If you are doing anything that doesn’t help Google in one of these aspects, it is almost certainly not
2020-10-27
