As an entrepreneur, I often think about how advancements in technology will influence ways companies operate and serve customers. By now, almost every business founder is thinking about or discussing the metaverse. It's come up in conversation among
2024-07-24
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about quality over quantity. That’s where lead scoring comes in. Let’s take a look
2024-07-19
A good social media dashboard should centralize all your accounts in one place and give you tips on how to grow faster. If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or
2024-07-10
It seems that the era of third-party cookies is becoming a thing of the past. Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020,
2024-06-19
In this article, we have talked about five elements of digital marketing. So, do check them out and let us know your thoughts! Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with
2024-06-19
Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with
2024-06-18
“I forgot my password. Please, help me. I have an urgent order — please!?!” Quite an innocent start that happens quite often in chats with your customer care agents, isn’t it? But that’s how undermining your customer service security may actually
2024-06-18
If you’re running a coworking business, you know that your contact page is key to your website. After all, it’s the page where potential customers can get in touch with you to learn more about your space and perhaps even book a tour. In this sense, every
2024-06-18
Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t
2024-06-17
