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The Marketing Research Process Explained in 6 Steps

The Marketing Research Process Explained in 6 Steps

If you operate a business, you likely already realize that constant change is something you need to be prepared for. This applies to most aspects of your business, but none more so than marketing. Market research is a crucial tool for businesses to choose

Closing the Gap Between Digital Marketing Spending and Performance

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains

How to Reduce Your Workload with a Facebook Auto Poster

How to Reduce Your Workload with a Facebook Auto Poster

A Facebook auto poster can handle repetitive tasks and save you time. We'll show you how to choose the right one for your business. Social media marketers have long to-do lists. They create posts, manage campaigns, engage with followers, and post a lot of

What Does a B2B Marketing Team Look Like in the Metaverse?

What Does a B2B Marketing Team Look Like in the Metaverse?

As an entrepreneur, I often think about how advancements in technology will influence ways companies operate and serve customers. By now, almost every business founder is thinking about or discussing the metaverse. It's come up in conversation among

Lead Scoring: Definition and How to Calculate a Lead Score

Lead Scoring: Definition and How to Calculate a Lead Score

Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about quality over quantity.  That’s where lead scoring comes in. Let’s take a look

What is a Social Media Dashboard and Why Do You Need One?

What is a Social Media Dashboard and Why Do You Need One?

A good social media dashboard should centralize all your accounts in one place and give you tips on how to grow faster. If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or

Why First-Party Data is The Future of Digital Marketing

Why First-Party Data is The Future of Digital Marketing

It seems that the era of third-party cookies is becoming a thing of the past.  Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020,

5 Elements Of Digital Marketing That You Must Consider - Business Review

5 Elements Of Digital Marketing That You Must Consider - Business Review

In this article, we have talked about five elements of digital marketing. So, do check them out and let us know your thoughts! Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with

3 Components of an Experience Maker | Why It Matters for Modern Businesses

3 Components of an Experience Maker | Why It Matters for Modern Businesses

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with