Steffen Schebesta, an Entrepreneurs' Organization (EO) member in Toronto, is CEO of Sendinblue, an intuitive, all-in-one marketing solution for small businesses. We asked Steffen how small businesses adapted during the pandemic and what else they can do to
2021-05-20
Making meaningful headway with social selling is part science and part art form. Most that attempt to sell socially fail. The dismal success rate that most experience would make you believe that social selling is hard — but in truth, the opposite is true.
2021-05-19
You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website? It’s true! Video is quickly becoming one
2021-05-19
Every great marketing leader understands having a well-thought-out marketing budget is crucial to ensuring your team’s success. They need to have the necessary resources to execute the best marketing strategy. To accomplish this, digital marketing
2021-05-17
Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way you promote your
2021-05-16
When it comes to talking start-ups and growing your business, especially in the digital age, an important topic that often makes its way into the conversation is lead generation. On The Jeff Bullas Show, I’ve interviewed dozens of experienced innovators on
2021-05-16
An estimated 85% of people search for products online, whereas 67% are influenced by reviews. The internet has significantly changed our behavior towards how we buy things. Modern consumers want to see that a product has been endorsed by other people who are
2021-05-15
Optimizing Your Social Media Content Strategy Optimizing Your Social Media Content Strategy May 11, 2021 Buffer 0 Shares Content is arguably the most important thing you should invest in on social media. Aside from the actual words you use in your social
2021-05-15
Continue Reading Below 2. The Ability to Quickly Pivot From the Script When Needed Marketers who properly prepare for a presentation spend hours crafting and reviewing a deck intended to be covered in 30 minutes. Then, two slides into a brilliant deck, the
2021-05-15
