WordPress plugins are helpful. But they can also slow a site down, invite hackers and even cause a Google penalty. These are my top five considerations when choosing a WordPress plugin. Some paid plugins don’t have a free version. But many of the most
2021-05-29
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This
2021-05-28
That’s quite a difference in search intent. The first example speaks to your brand’s popularity, the other is competing for the user’s attention. It’s the latter that we can fully influence through SEO. To be completely honest, transparent, and in
2021-05-27
Stand-up comedians need to make a connection with their audience. It starts with getting attention, then stoking interest, developing a rapport, and ultimately provoking a reaction. To do it right, you need empathy, knowledge of your audience,
2021-05-27
Today, organizations are looking to diversify their boards’ composition and enlist leaders with expertise in digital platforms and customer experience—a shift that could present director opportunities for marketers. The business environment is changing
2021-05-25
So your content failed. You’re not alone. In between those pieces that clearly hit the mark, we’ve all published a few – or more than a few – that missed. There’s plenty of advice on content optimization techniques to apply to articles that are
2021-05-23
As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and ways of leveraging them always emerging,
2021-05-23
Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that space, and who is above and below you in the
2021-05-22
It’s challenging for businesses to create content that people are interested in linking to. It’s difficult for businesses to find contacts at the right websites, who want to link to the content you’ve created. And it’s tough to know which links are
2021-05-22
