Like many in marketing, creatives have been doing more with less for a long time. Last year, however, brought things to new extremes. Despite resources cut by about one-third, in both staffing (31%) and budget cuts (31%) more than half (58%) of creative and
2021-06-09
To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty”
2021-06-08
The B2B Digital marketing space is considered an emotion-free zone where customers make logical buying decisions based on quantifiable positive results. The main question on decision-makers’ minds and one that you need to address is, "How will buying from
2021-06-08
Join us for this virtual event! We welcome attendees from all over! Please see below for information on guests. There are SO many options when it comes to social media: Facebook, Instagram, LinkedIn, etc. How do you determine the best place to spend your
2021-06-08
I optimize some of my WordPress sites without an SEO plugin because often, they simply have more features than I need for certain projects. In this column, you’ll learn how to do WordPress SEO without an SEO plugin. This is not intended to persuade you to
2021-06-06
If you type your brand name into Google Search right now, what do you see? When someone is searching for your brand, you want your content to dominate the search results page (SERP). Today, the results yielded from a branded search look different than when
2021-06-06
Toxic people defy logic. Some are blissfully unaware of the negative impact that they have on those around them, and others seem to derive satisfaction from creating chaos and pushing other people's buttons. Either way, they create unnecessary complexity,
2021-06-06
Our computers, smartphones and apps are regularly updated to help make them better. The same thing happens with Google Search. In fact, Google Search is updated thousands of times a year to improve the experience and the quality of results. Here’s more on
2021-06-05
Seven Essential Digital Marketing Tips for 2021 (And Beyond) June 1, 2021 by Guest Author Leave a Comment Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful
2021-06-04
