Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how
2021-05-14
Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? The Drum and Celtra brought together leading Australian marketers, from Nura, Xero,
2021-05-13
In today’s digital landscape, there are countless ways to reach your target audience. While many of these strategies are different, like email and social media, there are overarching parallels. The one common thread most marketing strategies share is they
2021-05-13
The best way to get clients is through referrals. You’ve probably heard that advice before, but it’s not overly useful if you’re just starting out. So, what can you do? Explore the adjacent possible. I’ll unpack that term since applying this
2021-05-13
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When
2021-05-13
The pandemic has affected almost every aspect of our lives, including the way we present and market our products and services. Industry events and tradeshows have been hit especially hard. Typically calling for gatherings of hundreds or even thousands of
2021-05-12
When the pandemic hit and everything shut down, small businesses were significantly impacted. After the initial shock, small businesses had to quickly pivot to engage their customers in new ways, as new behaviors and expectations emerged. How people play,
2021-05-12
Are you reading this during a break from creating content? Wish you didn’t have so many pieces to write or edit? Challenged by having to develop original content for multiple channels? No matter how large your team, repurposing can be the solution to
2021-05-12
By this point, if you use digital marketing as part of your marketing strategy, you know the importance of SEO for reaching your performance goals. SEO not only helps send the right users to your website but focusing on good SEO tactics, helps lead visitors
2021-05-11
