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Optimizing Your Social Media Content Strategy

Optimizing Your Social Media Content Strategy

Optimizing Your Social Media Content Strategy Optimizing Your Social Media Content Strategy May 11, 2021 Buffer 0 Shares Content is arguably the most important thing you should invest in on social media. Aside from the actual words you use in your social

15 Essential Communication Skills For Digital Marketers

15 Essential Communication Skills For Digital Marketers

Continue Reading Below 2. The Ability to Quickly Pivot From the Script When Needed Marketers who properly prepare for a presentation spend hours crafting and reviewing a deck intended to be covered in 30 minutes. Then, two slides into a brilliant deck, the

How to Create a Human Connection with B2B Digital Marketing

How to Create a Human Connection with B2B Digital Marketing

Creating a human connection is critical when it comes to building a long-term relationship. Think about it, the best relationships are built on honesty, mutual respect, and understanding. Before you think we are going all Dr. Phil, take a minute to see how

Automation can free up creative teams to solve business problems

Automation can free up creative teams to solve business problems

Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? The Drum and Celtra brought together leading Australian marketers, from Nura, Xero,

How to Maximize the Value of Your SMS Strategy

How to Maximize the Value of Your SMS Strategy

In today’s digital landscape, there are countless ways to reach your target audience. While many of these strategies are different, like email and social media, there are overarching parallels. The one common thread most marketing strategies share is they

How to Start a Consulting Business: 3 Steps to Getting Your First Client

How to Start a Consulting Business: 3 Steps to Getting Your First Client

The best way to get clients is through referrals. You’ve probably heard that advice before, but it’s not overly useful if you’re just starting out. So, what can you do? Explore the adjacent possible.  I’ll unpack that term since applying this

How to Use Blockchain in Marketing Data Security

How to Use Blockchain in Marketing Data Security

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows

Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows

The pandemic has affected almost every aspect of our lives, including the way we present and market our products and services. Industry events and tradeshows have been hit especially hard. Typically calling for gatherings of hundreds or even thousands of

Emerging trends impacting small businesses

Emerging trends impacting small businesses

When the pandemic hit and everything shut down, small businesses were significantly impacted. After the initial shock, small businesses had to quickly pivot to engage their customers in new ways, as new behaviors and expectations emerged. How people play,