Link building has a significant impact on your website’s visibility on search engines and its overall authority in your industry niche. While link building strategies of yesteryear involved quantity over everything, you can’t just rely on just any old
2020-03-31
The word “curation” seems a cool thing to do. Like curating music or art for an event. But what does it actually mean? What is the difference between content creation and content curation? How do you become a content curation pro? What are the strategies
2020-03-31
Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google
2020-03-28
Data visualization has grown more complex as the number of data points brought into the mix has increased. In the past, data visualizations appeared as ready-made graphs in the solution of choice. But visualization frameworks have introduced new options for
2020-03-28
Blogging. What was once simply a means for writing down thoughts and sharing individual opinions with the world, is now a multi-billion dollar industry and has completely changed the way content is created on the internet. Furthermore, without blogging, there
2020-03-27
'Be where your customers are' is a marketing watchword, and rightly so. But with so many channels, it can seem daunting. So here are some strategies to help you out. Be where your customers are. From the beginning of business and marketing, that has been the
2020-03-26
If you aren’t active on Instagram you are missing out on a ton of marketing opportunities for your business. As it has over a billion users who can be reached better than on many other networks because of Instagram’s high engagement rate. So, to help you
2020-03-26
Considering this statistic, it’s, therefore, no surprise that 91% of B2B marketers and 86% of B2C marketers use content marketing, according to the Content Marketing Institute (CMI). In a nutshell, businesses are using content marketing as a strategy to
2020-03-22
Social media and Google advertising campaigns have continued to grow in recent years. Because entrepreneurs and ad managers can generate a highly specific audience based on their customer personas, the ROI to online ad campaigns is substantial. However, to a
2020-03-20
