If you’ve got to stick hard and fast to your digital marketing budget, your job is likely a challenge. Chalk it up to declining profits, stagnant sales, or any one of a number of financial realities businesses face, but the fact remains that budgets
2020-03-19
What comes to your mind when you see this? If you’re like me, it’s funny memes. Twitter chats. Short, succinct messages. Rants from celebrities in three sentences or less. Or how about this? For me, it’s “the best technology to date.” Creativity.
2020-03-18
Once upon a time, LinkedIn users could only embed video content from other sources, such as YouTube. But in 2017, LinkedIn made it possible to upload native videos through its mobile app. This lets LinkedIn users see a more "human" side of brands and
2020-03-18
We all know that content is king. However, we also know that what is considered great content is constantly evolving – especially as users begin to search for and digest content differently. Content and marketing trends change, and so must our content
2020-03-15
> Five social media trends that are shaping 2020 Five social media trends that are shaping 2020 Industry Social 11 Mar 20 | Aleh Barysevich Every year the social media marketing community turns into fortune tellers — we collectively try to predict what
2020-03-14
A common search engine optimization (SEO) oversight is skipping the audience analysis. After all, isn’t a competitor analysis sufficient in keyword discovery? To answer this question, we will look at a story from a B2B services company. Background During
2020-03-12
Distractions are inevitable, so you need a plan for all the common forms they take. Whether you’re working from home, your favorite coffee shop, or in a bustling office, distractions have become a familiar fixture of the modern workplace. In some cases,
2020-03-11
Seeing success with your website is not always easy. Digital marketing trends change regularly, and businesses need to stay on top of which SEO tactics will prove the most relevant to converting customers. Long-tail keywords have been considered quite useful
2020-03-10
What is your most important SEO metric? If you’re like most businesses, you closely watch the traffic that comes to your site. It makes sense: the more traffic your website gets, the more opportunities you have to convert prospects into customers or repeat
2020-03-09
