Considering this statistic, it’s, therefore, no surprise that 91% of B2B marketers and 86% of B2C marketers use content marketing, according to the Content Marketing Institute (CMI). In a nutshell, businesses are using content marketing as a strategy to
2020-03-22
Social media and Google advertising campaigns have continued to grow in recent years. Because entrepreneurs and ad managers can generate a highly specific audience based on their customer personas, the ROI to online ad campaigns is substantial. However, to a
2020-03-20
If you’ve got to stick hard and fast to your digital marketing budget, your job is likely a challenge. Chalk it up to declining profits, stagnant sales, or any one of a number of financial realities businesses face, but the fact remains that budgets
2020-03-19
What comes to your mind when you see this? If you’re like me, it’s funny memes. Twitter chats. Short, succinct messages. Rants from celebrities in three sentences or less. Or how about this? For me, it’s “the best technology to date.” Creativity.
2020-03-18
Once upon a time, LinkedIn users could only embed video content from other sources, such as YouTube. But in 2017, LinkedIn made it possible to upload native videos through its mobile app. This lets LinkedIn users see a more "human" side of brands and
2020-03-18
We all know that content is king. However, we also know that what is considered great content is constantly evolving – especially as users begin to search for and digest content differently. Content and marketing trends change, and so must our content
2020-03-15
> Five social media trends that are shaping 2020 Five social media trends that are shaping 2020 Industry Social 11 Mar 20 | Aleh Barysevich Every year the social media marketing community turns into fortune tellers — we collectively try to predict what
2020-03-14
A common search engine optimization (SEO) oversight is skipping the audience analysis. After all, isn’t a competitor analysis sufficient in keyword discovery? To answer this question, we will look at a story from a B2B services company. Background During
2020-03-12
Distractions are inevitable, so you need a plan for all the common forms they take. Whether you’re working from home, your favorite coffee shop, or in a bustling office, distractions have become a familiar fixture of the modern workplace. In some cases,
2020-03-11
