There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in particular,
2020-06-15
— Google SearchLiaison (@searchliaison) June 9, 2020 “Last year, we observed that more than 25 billion of the pages we find each day are spammy. (If each of those pages were a page in a book, that would be more than 20 million copies of “War & Peace”
2020-06-15
We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing transformation
2020-06-14
About three months ago, we began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. But for many, how to adapt their content marketing wasn’t top of mind then. Now, as businesses and communities gradually reopen,
2020-06-14
You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the
2020-06-13
It may be a new year and a new decade, but the evolving challenges and goals for marketers in 2020 look a lot like the ones they were met with in 2019. Although the technology available to marketers continues to proliferate, I believe 2020 will be a “back
2020-06-13
The more data we collect about our marketing activities, the more doors can open to lead us to further success. Publishing articles, sending messages, and posting on social media are all activities that businesses can track and measure in one way or
2020-06-12
“How many words do I need to write?” It’s a question I often hear when talking to clients about needing copy to enhance their pages. The purpose of the copy, the detail it needs to contain and the audience it is speaking to are often secondary
2020-06-11
How can you make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How can you gain the target audience's trust? How to ensure your business resilience to the new normal? These and other entrepreneur's
2020-06-10
