Social media has emerged as a powerful marketing tool with cited advantages for business growth. The current economic downturn has propelled this shift, increasing global consumer usage of social media by 21 percent and in-app spending by 20 percent. The
2020-05-31
If you told a real estate agent a couple of decades ago that they need to use social media and applications for their advertisement, they would probably not believe you. However, the scenario has entirely changed in recent times. Digital marketing has
2020-05-31
One of the most significant milestones an online business can achieve is reaching one million followers. It comes with myriad benefits: The most obvious is the more people that pay attention to you, the more potential you have to influence your field.
2020-05-30
When developing and structuring your website, you should be conscious of how much content you publish on each page. The more content and topics you try to squeeze into a page, the longer visitors will have to scroll to view it all and make sense of
2020-05-28
Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers' needs and wants, then it’s also getting in front of
2020-05-26
We’ve all experienced it — a nightmare customer support call where you had to repeat the same information to different agents, an inflexible return policy at a store you’ve been loyal to for years, or an email attempting to sell you a product you’ve
2020-05-26
The internet offers a world of opportunities for work and play. Many companies and individuals are finding ways to earn an income from the internet by setting up online stores. Services such as Shopify make starting an internet business easy. However, that
2020-05-26
I think many would agree that Digital Video is transforming everything online and becoming a dominant force leading content on most platforms. Whether on mobile or desktop, digital video consumption is up and in all forms, while consumers and marketers alike
2020-05-26
Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies while in motion. All the while, marketing organizations, and the
2020-05-24
