“How many words do I need to write?” It’s a question I often hear when talking to clients about needing copy to enhance their pages. The purpose of the copy, the detail it needs to contain and the audience it is speaking to are often secondary
2020-06-11
How can you make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How can you gain the target audience's trust? How to ensure your business resilience to the new normal? These and other entrepreneur's
2020-06-10
It has completely changed the scenario of traditional marketing, which usually takes more time to approach the audience. People are more engaging with digital marketing materials because of the progression of digital platforms like social networks, video
2020-06-10
In this digital age we live in, people use the internet to look for businesses, products, services, etc. When they search for something relevant to your business, you’ll want your company to be among the top options on their search results page, and a
2020-06-10
Editor’s note: We’re sharing this article originally published in January given its timeliness to current and important conversations. A content marketer searches for a stock image to accompany a blog post titled The Top 10 Business Lessons Every Young
2020-06-08
Brands are investing heavily in digital marketing, which makes it a great time to be a digital marketer – especially if you have the right combination of skills to succeed. In a study by Econsultancy, 92% of marketers felt there was a significant gap in
2020-06-06
Burnout has become one of the top concerns for employees working from home right now. According to a recent survey, 27 percent of respondents say their burnout is due to the lack of separation between work and life, while over 20 percent cite unmanageable
2020-06-06
According to Gartner, companies who invest in online personalization technology outsell their counterparts by approximately 30%. Marketers understand the value that comes from strengthening personal connections with their audiences, and the impact these
2020-06-06
We’re halfway into the first year of a new decade. Many B2C marketers and business owners have swept their marketing plans under the rug due to the unforeseen impact that COVID-19 has had on the very fabric of society. The good news is that there are still
2020-06-05
