So you want to know how SEO and Content Marketing are linked? How did you stumble upon this article ? And this article appeared in your search results… That’s the finished product, but what’s more important is all the work and efforts in optimizing
2020-07-03
KPIs or Key Performance Indicators quantifiable goals that help you measure and track your success. KPIs help you and your team set exceptions and prove the effectiveness of your work. In this video, I’ll share the role of KPIs in digital marketing and the
2020-07-02
Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital realm. While this situation challenges marketers, it also offers rich possibilities.
2020-07-01
Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” can be answered ten times over by
2020-06-30
COVID-19 has taken most businesses by surprise and disrupted carefully designed strategy and planning. Adapting to the current circumstances is essential and your digital presence is a crucial tool for this. There are a number of ways in which you can use it
2020-06-30
Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing
2020-06-30
How has the recent crisis changed the way you go to market? What role does your website have in your business’s future growth? For many businesses, their websites have not been updated for several years. Their material seems out of date. Basic information
2020-06-29
Let’s be honest. With the barrage of information (and sometimes ‘misinformation’) doing the rounds nowadays, you believedEmail Marketingwas dead & buried. Well, we have news for you. Take a look at this: 59% of marketersstill use email marketing as the
2020-06-28
The workplace is changed. As parts of the world begin to loosen coronavirus-related restrictions, organizations are emerging from COVID-induced hibernation. These transitions back to work are gradual. Uncertainty will remain for months as threats of renewed
2020-06-28
