Nikki Arensman is a brand designer and strategist who works with female entrepreneurs, particularly those building digital businesses. She spoke with Jessica Abo via Zoom about how entrepreneurs can navigate the early stages of growing their businesses and
2020-07-14
Modern marketing teams understand that high quality content is integral to a successful strategy. In fact, recent research showed that large companies plan to dedicate 42% of their marketing budget to content creation in 2020. At that scale it simply must
2020-07-13
According to studies, the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative due to the Internet and social media, and not
2020-07-12
Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. While for many people it may be a relatively new strategy, it has in fact been around
2020-07-11
A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the
2020-07-09
In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post, business-related email, and more that you access from your computer, smartphone, or
2020-07-07
We're only halfway through 2020, yet we've already endured a crisis that even the best-prepared businesses couldn’t have seen coming. Though amid all this unexpected disruption, live video has emerged as a surprising agent of adaptation, saving the day
2020-07-06
The importance of in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment for their brand — a huge increase from the 33 percent who felt this way in
2020-07-05
The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now
2020-07-05
