Most of us wish there was either more time or fewer things to do in a day. No need to tiptoe around it: we’re overwhelmed. This has been a worsening problem for years, even before we entered a global pandemic. Content marketers face the same problems at
2020-06-16
Our natural response to fear — our fight-or-flight response — is widely understood. On perceiving a threat, the hypothalamus in our brains sends the message to our adrenal and pituitary glands to release hormones that prepare the body for action. When
2020-06-16
There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in particular,
2020-06-15
— Google SearchLiaison (@searchliaison) June 9, 2020 “Last year, we observed that more than 25 billion of the pages we find each day are spammy. (If each of those pages were a page in a book, that would be more than 20 million copies of “War & Peace”
2020-06-15
We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing transformation
2020-06-14
About three months ago, we began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. But for many, how to adapt their content marketing wasn’t top of mind then. Now, as businesses and communities gradually reopen,
2020-06-14
You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the
2020-06-13
It may be a new year and a new decade, but the evolving challenges and goals for marketers in 2020 look a lot like the ones they were met with in 2019. Although the technology available to marketers continues to proliferate, I believe 2020 will be a “back
2020-06-13
The more data we collect about our marketing activities, the more doors can open to lead us to further success. Publishing articles, sending messages, and posting on social media are all activities that businesses can track and measure in one way or
2020-06-12
