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Reframing Influence: Introducing the B2B Creators Influence Framework
Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I don’t think it gets the credit or attention it deserves. It’s a booming
2023-05-19
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Meta Ads Automation: An Advertiser's Guide
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of
2023-05-07
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An advertising recession may be here - and the TV industry is making brands' lives harder
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced that the string of bad earnings reports that are coming out of big tech are
2023-04-27
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How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While the date of the cookie’s demise may have been postponed, ultimately its
2023-04-23
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Agency-client communication sucks. Here’s how to change it
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication between agencies and clients, which limits creativity, impact and profit by
2023-04-23
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Rebuilding A Broken Brand Through Smart Marketing & Advertising
We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit tired, a new marketing team came in, hired a new
2023-04-13
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Meta is building a decentralized, text-based social network
Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation replacements. And now the biggest player in the game is getting involved: Meta is in
2023-04-13
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What happens when a creative goes undercover as a businessperson
One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising. I wanted to see if the person most connected to the product could also drive the business forward. I didn’t truly understand the opportunity
2023-03-07
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