The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s walk through the components of the modern marketing flow and then take you
2024-11-05
The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how
2024-09-28
There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American businesses should operate in the future, nearly two-thirds of respondents believe in
2024-09-24
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a service or even contribute to and be part of a cause. The journey can extend beyond
2024-08-11
Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing, and Advertising used liberally and interchangeably, not just in business
2024-08-08
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While
2024-08-03
By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation and data availability have impacted technical measurement capabilities and in turn,
2024-07-20
“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand experience agency George P Johnson. “And this is a world where brands will
2024-06-12
We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the employee experience becomes disrupted. Businesses are struggling to do more
2024-06-06
