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Five In-Game Advertising Trends to Follow in 2022 - SiteProNews

Five In-Game Advertising Trends to Follow in 2022 - SiteProNews

Five In-Game Advertising Trends to Follow in 2022 3 months ago Facebook Twitter LinkedIn Reddit Pinterest Email The number of mobile game users increases exponentially every year. Today, there are 7.26 billion gamers worldwide, and it is predicted that this

How To Dominate Google Merchant Center [Podcast]

How To Dominate Google Merchant Center [Podcast]

So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode,

DON’T KEEP CLIENTS IGNORANT

DON’T KEEP CLIENTS IGNORANT

Years ago, Mike Greenlees was telling me about a gas-fitter who was working at his house. He was fitting a gas-poker to a fireplace in the front room. Eventually he told Mike’s wife, Randi, that he’d finished and he was leaving. Randi said she’d just

Facebook is developing a privacy-safe ad product as it tries to save its advertising business

Facebook is developing a privacy-safe ad product as it tries to save its advertising business

Meta Platforms' Facebook is planning a "basic ads" product that doesn't rely on people's information as privacy changes squeeze its ability to collect user data. Facebook is in the early stages of developing a product that wouldn't rely on any anonymized

10 Tips for a Successful Recruiting Strategy

10 Tips for a Successful Recruiting Strategy

A successful recruiting strategy enables businesses to discover and hire new talent. Whether your company is experiencing average turnover or adding new positions because of growth, you probably want to find the most qualified candidates to help your business

How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future proof? How can advertisers create meaningful and engaging experiences when cookies go,

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and minority audiences. However, the support offered by many brands throughout the

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through an entire process that includes multiple stages, each with its own unique

What is the Impact of SEO on Brand Awareness and How to Measure it?

What is the Impact of SEO on Brand Awareness and How to Measure it?

SEO and brand awareness can go together. Although search engine optimization is mostly used to generate organic traffic, this strategy also strengthens branding and increases brand awareness. Now, check out how to use SEO to gain brand awareness and how to