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What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising.  I wanted to see if the person most connected to the product could also drive the business forward. I didn’t truly understand the opportunity

6 Social Advertising Tips For Finance Brands

6 Social Advertising Tips For Finance Brands

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have discovered a new brand, product, or service in the past year via both word of mouth