There’s no doubt that the pandemic threw everyone for a loop. Navigating an emotional time with layers of uncertainty, businesses experienced phases of change, which began with sheer survival mode, moved toward acquiring some level of patience and then
2024-05-27
Chatter about privacy and third-party cookies picked up last week with the launch of Apple’s iPhone 14, but not much has been said about how its authentication technology Passkey will change mobile advertising and marketing. The technology is aimed at the
2024-05-18
Brands: as you voyage into newer platforms like TikTok, I know what you want from content creators. You want them to replicate your message, follow your cues and provide content to populate the new space the way you advise. Good news: when it doesn’t fully
2024-05-10
Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for advertisers to target consumers on social media platforms the way they’d like
2024-05-08
11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially when you are no expert, have a tight budget, or no love for the craft. Luckily for
2024-04-29
Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision of the Metaverse to life,according to Insider. "So, the greatest development of
2024-02-02
A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people stare into that tiny screen as if it were a vital life support system. I suspect
2024-02-01
EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood
2024-01-29
Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed. But when it comes to building brand awareness and credibility, informing consumers about your products, growing
2024-01-29
